CHAMA CHA WAANDISHI WA HABARI WANAWAKE TANZANIA (TAMWA –
ZANZIBAR)
P. O. Box 741 Tunguu Zanzibar,
Mobile No: +255 772 378 378
info@tamwaznz.or.tz : www.tamwaznz.or.tz
TERMS OF REFERENCE (TOR)
Post Title: Trainer
Assignment: Conduct Training on Digital and Online Marketing for KIJALUBA iSAVE
Groups in Unguja and Pemba
Project Title: CADiR – Collective Action for Disability Rights.
Location: Zanzibar
Date: 2nd November 2026

1.0: BACKGROUND
Tanzania Media Women’s Association – Zanzibar (TAMWA-ZNZ) is a national NonGovernmental Organization established in 1987 and fully operational in Zanzibar since
2004. TAMWA-ZNZ works to promote gender equality, human rights, women’s leadership,
and social inclusion through the use of media and communication for development.
Currently, TAMWA-ZNZ is implementing the Collective Action for Disability Rights (CADiR)
Program in collaboration with the Norwegian Association of Disabled (NAD). The program
seeks to promote and protect the rights of persons with disabilities through advocacy,
awareness raising, and strengthening of community-based initiatives.
As part of the Economic Empowerment Program (EEP), TAMWA-ZNZ supports KIJALUBA
iSAVE groups to strengthen their savings, develop income-generating activities (IGAs),
improve business and entrepreneurship skills, and increase their participation in economic
opportunities.
Through the implementation of EEP, several KIJALUBA iSAVE groups have established or
strengthened different income-generating activities, including poultry keeping,
agriculture, food processing, cosmetics production, tailoring, handcrafts, and other smallscale businesses. Despite these efforts, groups need additional knowledge and practical
skills to effectively market their products, attract customers, expand their market reach,
and increase sales.
Recognizing the importance of marketing in sustaining and growing small businesses,
TAMWA-ZNZ intends to engage a qualified and experienced trainer to conduct a threeday practical training on basic marketing, packaging and branding, and digital and online
marketing in Unguja and Pemba.
The training will target 60 participants, comprising 30 participants from Unguja and 30
from Pemba. Each location will have two representatives from 15 selected KIJALUBA
iSAVE groups that have demonstrated good progress in implementing their IGAs.
The training will equip participants with practical marketing skills, including how to
introduce their businesses and products to customers, engage potential customers,
promote products, improve product packaging and branding, and use social media and
mobile-based tools to reach wider markets and increase sales.
The training will emphasize practical learning to ensure that participants can apply the
acquired knowledge and skills to promote their respective group businesses and
strengthen the sustainability of their income-generating activities.
2.0: OBJECTIVES OF THE ASSIGNMENT
The overall objective of the assignment is to strengthen the marketing capacity of
KIJALUBA iSAVE groups by equipping their members with practical skills in basic
marketing, packaging branding, digital and online marketing to promote their products,
expand market reach, and increase sales.
Specifically, the trainer will aim to:

• Equip participants with basic marketing skills, including how to introduce their
  businesses and products to potential customers.
• Strengthen participants’ skills in customer engagement, communication, and
  building good customer relationships.
• Enhance participants’ ability to promote and present their products attractively to
  potential customers.
• Equip participants with practical skills in product packaging, branding, and
  presentation to improve product visibility and competitiveness.
• Build participants’ capacity to use social media platforms and mobile-based tools
  to advertise and market their products.
• Enable participants to identify and reach potential customers beyond their
  immediate communities through digital and online marketing.
• Strengthen participants’ understanding of how effective marketing can contribute
  to increased sales, business growth, and sustainable income generation.
  3.0: SCOPE OF THE ASSIGNMENT
  The selected trainer will be responsible for planning, facilitating, and reporting on the
  three-day practical marketing training in Unguja and Pemba.
  The scope of work will include the following:
  3.1 Training Preparation
• Develop a detailed three-day training program and schedule for each location.
• Prepare relevant training materials and practical learning exercises.
• Identify appropriate methods and tools for delivering the training.
• Coordinate with TAMWA-ZNZ to ensure the training content responds to the
  marketing needs of KIJALUBA iSAVE groups.
• Ensure that the training methodology accommodates participants with different
  abilities, particularly persons with disabilities.
  3.2 Basic Marketing Skills Development (Day One)
  The trainer will facilitate practical sessions covering:
• Introduction to basic marketing concepts and their importance in business
  development.
• How to introduce a business and its products to potential customers.
• Identifying target customers and understanding their needs and preferences.
• Effective communication and customer engagement techniques.
• Building and maintaining good customer relationships.
• Practical techniques for promoting products and attracting customers.
• Understanding customer feedback and using it to improve products and services.
  3.3 Customer Engagement and Product Promotion (Day Two)
  The trainer will facilitate practical sessions focusing on:
• Effective ways of presenting and demonstrating products to customers.
• Developing simple and convincing product promotion messages.
• Techniques for attracting and retaining customers.
• Identifying appropriate marketing channels for different products.
• Practical exercises on promoting products through direct customer interaction.
• Introduction to packaging and branding and their importance in product
  marketing.
  3.4 Packaging, Branding and Digital Marketing (Day Three)
  The trainer will facilitate practical sessions covering:
  A. Packaging and Branding
• Importance of attractive and appropriate product packaging.
• Basic principles of product branding, including business names, logos, labels, and
  product identity.
• Techniques for improving product presentation and packaging.
• Practical guidance on developing simple product labels and branding materials.
  B. Digital and Online Marketing
• Introduction to digital and online marketing and its importance for small
  businesses.
• Using social media platforms, particularly WhatsApp, Facebook, Instagram, and
  other relevant platforms, to promote products.
• Creating attractive product posts using photos, videos, captions, and promotional
  messages.
• Using WhatsApp Business and other mobile-based tools to communicate with
  customers and promote products.
• Practical techniques for reaching potential customers, responding to inquiries, and
  converting interest into sales.
• Strategies for expanding market reach and increasing sales through online
  platforms.
  3.5 Inclusive Training Methodology
• Apply participatory, interactive, and practical learning approaches.
• Ensure meaningful participation of persons with disabilities.
• Use demonstrations, group exercises, and practical assignments.
• Provide individual guidance and support according to participants’ learning needs.
• Ensure that digital marketing demonstrations consider the accessibility needs of
  participants with different types of disabilities.
  4.0: EXPECTED DELIVERABLES
  The selected trainer will be expected to deliver the following:
• A detailed three-day training program and schedule for each location.
• Relevant training materials and practical exercises.
• Delivery of three-day practical marketing training in Unguja and Pemba.
• Practical exercises demonstrating participants’ ability to introduce their businesses,
  engage customers, promote products, and use digital platforms for marketing.
• Practical examples of product packaging, branding, and digital promotional content
  developed during the training.
• A brief assessment of participants’ learning outcomes and acquired skills.
• A comprehensive training report highlighting activities conducted, participants
  reached (disaggregated by sex and disability), key achievements, challenges,
  lessons learned, and recommendations.
  5.0: REQUIRED QUALIFICATIONS AND EXPERIENCE
  Interested applicants should meet the following minimum requirements:
• A certificate, diploma, degree, or relevant professional qualification in Marketing,
  Business Administration, Entrepreneurship, Digital Marketing, Communication, or
  a related field.
• Demonstrated experience in conducting training on marketing, entrepreneurship,
  and business development.
• Practical knowledge and experience in digital and online marketing, particularly
  the use of social media and mobile-based marketing tools.
• Experience in product packaging, branding, and promotion will be an added
  advantage.
• Ability to deliver practical and participatory training to community-based groups
  and small-scale entrepreneurs.
• Experience working with women, persons with disabilities, and other marginalized
  groups will be an added advantage.
• Good facilitation, communication, and report-writing skills.
• Availability to conduct the training in both Unguja and Pemba.
  6.0: DURATION OF THE ASSIGNMENT
  The assignment will involve three days of training in Unguja and three days in Pemba,
  making a total of six training days.
  7.0: REPORTING AND SUPERVISION
  The selected trainer will report to TAMWA-ZNZ through the designated Project
  Coordinator and will work closely with the project team to ensure that the training is
  delivered according to the agreed program, objectives, and expected results.
  The trainer will also be required to provide updates during implementation and submit
  the final training report upon completion.
  8.0: APPLICATION REQUIREMENTS
  Interested consultants are requested to submit:
• Cover letter expressing interest in the assignment.
• Updated Curriculum Vitae (CV)
  Applications should be submitted to:
  Kindly submit your application letter and CV before 13nd October, 2026 to
  DIRECTOR
  TANZANIA MEDIA WOMEN’S ASSOCIATION – TAMWA – ZANZIBAR
  P.O. BOX 741, TUNGUU ZANZIBAR
  Or through email: info@tamwaznz.or.tz or zainamzee@tamwaznz.or.tz
  Physical Address: TAMWA – Zanzibar office is located at Tunguu behind State University
  of Zanzibar – SUZA next to IPA